Unihorn – Wild Spirit

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This is a web analysis service. It allows the user to measure advertising return on investment (ROI) and track user behavior. Data collected: anonymized IP address, date and time of visit, usage data, click path, app updates, browser information, device information, JavaScript support, pages visited, referrer URL, location information, purchase activity, widget interactions.

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This is a tag management system. The Google Tag Manager allows tags to be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes from other tools are integrated via the Google Tag Manager. The Ta

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